Trademark Blog

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2008/07


Newspapers + Online Advertising = Disappointment


Newspapers’ Web sites continue to grow–with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That’s over 40% of all Internet users in the United States. The problem? Newspapers can’t monetize their [...]

Is Your Business Protected from Cyber Threats?


Cyber criminals have moved on from hacking and putting viruses in spam; they are now developing new ways to jeopardize data security.
Every business needs to be informed of the new data security threats. IT reports from this year show that web browsing gives cyber criminals a chance to take control of a business’ website by [...]

Internet Explorer 8 to launch late 2008


That’s right folks, we’ve just got done fixing all of our sites to render properly in IE7 while still maintaining 100% valid (X)HTML and CSS, and they’re dropping the latest IE bomb on us, by the end of 2008, according to Bill Veghte, who heads up Microsoft’s Windows and online services division.

AOL integrates widget to boost social-net ads


Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]

Digg to be Aquired for $200 Million by Google


A little birdie has offered up some major dirt on Google’s rumored acquisition of Digg. Sources told TechCrunch that the internet giant and the user-led social content website are in final negotiations with an acquisition price of around $200 million.

Google Releases Knol, We post our first


Today Google finally released their version (expanded, enhanced, better, Googlilized- you get the picture) of Wikipedia called Knol. Today we posted our first article for our charity here.
What is Knol exactly?
Knol is a Google project which includes single author articles on topics ranging from “scientific concepts, to medical information, from geographical and historical, to entertainment, [...]

Social Media & Teens’ Online Behavior


New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did [...]

Behavioral Targeting now Available with AdBrite


Cool. We got the invite. Been waiting to see if anyone would be able to make this happen. Now all we have to do is see how our testing will come out here with TM and a few clients. Behavioral targeting in search engine marketing is nothing new, but has never really been readily available. [...]

Include HTML Text in Your Email Blasts


I was under the impression that most email marketers were well aware of the advantages of including HTML text - also known as system text - as opposed to graphical text in their messages. But I am still frequently surprised to see emails in my inbox from well-established players that rely almost exclusively on images [...]

TM “Almost” Get’s Called Out on Web Standards


Most of the staff spends a ton of time online allday. That is what we do. Sifting through sites on various topics about web design, tons of SEO channels and of course- we “tweet” all day long too.
In the midst of doing some surfing and research our Project Manager, Dean, found a site that discussed [...]