Just when you thought the internet couldn’t get any better, Google launched it’s own web browser!  I’m still testing it, but it seems to be very lightweight, and nothing on anyone’s site seems to be broken…yet.  I’m even posting this blog post using Google Chrome.  Another piece in the Monopoly wall?  Check it out here: http://www.google.com/chrome and let me know what you think!

Here is another big lesson on how taking in to consideration web standards, like those implemented by the W3C, (which Trademark follows and recognizes very closely) are soooo, hugely, utmost, very important to large corporations. This one happened to cost the Target corporation six million dollars to the National Federation of the Blind as a result of a suit brought by them last year. Target also has agreed to revamp its website to be more friendly to those with disabilities.

This lawsuit taught Target 3 important things:

• Build a website in which 98% of the population can visit, including those with disabilities
• If you don’t value the money people with disabilities have to spend, then you’ll pay in the end
• Treating people with disabilities like they don’t matter is bad PR (see below!) (more…)
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So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m sitting in the shade, coding away.  Such is the life of a dedicated web genius.  Note: Eric’s online too and he and I are chatting back and forth.  //feels like less of a weirdo.

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Interesting enough more and more of the corporate world are becoming aware of effective link strategies. Point in case is a recent newspaper article in the Toledo Blade, an Ohio newspaper. The article talks about the importance of proper, personal online etiquette. (more…)

A lot of our “competition” is good at doing the song and dance. I give them credit. They know how to dance around and put on a show. But, that doesn’t necessarily mean they know how to get the job done when it’s time to handle business.  In fact, there are at least six agencies from the Detroit, Chicago, and New York areas that come to us to handle their web stuff, because we’re the best at it.  They’re the smart ones! (shhhhh, don’t tell anybody).

I was recently sent a good graphical representation of this kind of “showing off” in the real world, and thought I’d share it. (more…)

Forever in a day, TM employees in SEO are looking for ways to achieve positive search results for relative keyword phrases. Mainly all focus is on Google since they yield the most traffic. While this is somewhat true it does not necessarily mean that the traffic you will receive from a result will convert.

See, I don’t believe that the total algorithm of Google is correct, and there are many ways to work around, or “fool” their search results a bit. Let me explain…. (more…)

My life for the past week.

Whether you have an existing brick and mortar business and are expanding you business online, starting a new business and want to build a website, or want to start a new online only business, you should approach the planning of your website the same, it is a business unto itself, a completely new venture.

If you were starting or planning a new business, what are some of the things you would need to consider? (more…)

As many of you know, or have read, DZ is in Mexico (Los Cabos to be exact), getting some much needed R&R and prospecting some new business too.  So last night, after working hard all day, I was chillin on the couch with my favorite beverage and Dwight sent me an email with a picture from a “business meeting” he attended and I thought I would share it with all of you, enjoy.

While it can be unattractive work, some of us are forced to look for business opportunties outside of our normal comfort zone. This can sometimes take us to places that some would not be so happy to travel to.

Based on a business relationship Trademark has on the west cost of the United States I have ventured down to Los Cabos, Mexico. I know- your thinking “Wow, what a horrible place to have to travel to.” All that sun being so close to the equator is strong, and you can only imagine how warm it is being that it’s August.

Let me tell you that while it was a tough decision I am handling it by keeping focus on the business. There is a great opportunity in Los Cabos. Mainly because of the tourism industry American investors wanting to own a small piece of this so-called heaven.

For those of you that are not familiar with Los Cabos, it is located at the very bottom tip of the Baja peninsula on the west coast of Mexico. It is surrounded by the Sea of Cortez and the Pacific ocean. I snapped a quick picture for your viewing below.

I’ll be updating my business findings as the week continues. Till next time - Buenos Dias Gente!