Dwight Zahringer, CEO/President
The idea for Trademark Productions, Inc. was born over 15 years ago as a simple side-business aimed at servicing the music and creative industries. Dwight Zahringer, Trademark's founder and President, was studying Graphic and Commercial Art along with Desktop Publishing when the opportunity to expand into music and entertainment marketing presented itself.
TM spent the next few years promoting major music acts such as Moby, Britney Spears and Creed, as well as artists from labels such as Warner Brothers, Universal, Hollywood. Sony, Mercury and TVT Records. Trademark worked with numerous recording companies to promote their artists and movies across Detroit, MI and the United States.
This promotion expanded into event retail environments aimed at direct markets and expanded beyond music to include print magazines such as URB, shoe companies like Pony Shoes and consumer brands like Purina Beneful, Colgate and Coca-Cola.
The focus of Trademark soon shifted, though, when the internet revolution began taking hold in the mid-1990s. The worlds of entertainment marketing, website design and creative design were changing rapidly and it became obvious that TM was going to have to keep up with the new developments in order to thrive.
Because TM was involved in the Internet game from such an early stage, the company has had the privilege of watching it develop. That background and experience allows TM to offer customers website design, internet marketing, search engine optimization, software development and online business consulting.
The growth and development of Trademark Productions has been quite extensive since a small, one-man operation was launched in 1991. TM is now a flourishing team of dedicated creative weridos and Dwight continues to remain active by attending and speaking at internet conferences, reading and blogging on a daily basis. He now lives, eats and sleeps internet- and he loves it.