Halloween USA - Case Study
The Opportunity
Werewolves, vampires and zombies, oh my! It's just another day at the office for these folks, though. And who hasn't seen a Halloween USA make an appearance in your neighborhood when it gets to be that special time of year? They're a division of Gags & Games, Inc, which is in the same family of stores as Gags & Gifts Party and Party USA; other names you're sure to recognize. During the months of September and October, Halloween USA converts numerous storefronts from their own family of stores as well as occupying several temporary locations into Halloween USA locations. These mavens of holiday mayhem offer customers the absolute largest selection of Halloween products–from costumes and wigs to makeup and props–all at prices to fit every budget. The problem? Halloween USA needed a professional web presence and the ability to sell the costumes and novelty items online. While the "Ghostbusters" couldn't help them, the TMbusters could.
Our Solution
Forget "Dr. Giggles". With 6 weeks for development, our website development agency surgeons leapt into action and built a site without spilling a single drop of cybergoo...or whatever cybers bleed. And with 5 weeks of online search engine marketing from our marketing agency crew, they stitched the whole thing up and TM provided Halloween USA with a new site that ranked well in Google, Yahoo and MSN. Instead of seeing "Dawn of the Red" for profits, TM created a 2000% spooktacular increase in sales–that's 200 times what they did before going online the previous year–and an 860% return on investment. If it wasn't such a success story, it might actually be spooky!